Providing better information for the public
Who is it for?
This course is designed for all those involved in producing and commissioning information for the public on their rights or the issues of every day life – whether in a government body, an advice service, specialist charity, or a community organisation.
What this course will cover
This course is about the issues you need to consider when producing information for the public in order for it to be as effective and helpful as possible.
It will help participants to commission or prepare, plan and produce law-related information that meets the needs of their target audiences.
What this course isn't
It is not a writing course, and it isn't about things like plain English or grammar.
By the end of the course you will be able to:
- Describe what is meant by Better Information and discuss the qualities of better information.
- Set objectives for an individual piece of information.
- Describe the needs of a target audience.
- Understand how to design material to meet the needs of the target audience.
- Understand the importance of using a variety of presentation techniques.
- Decide what style and tone will be most effective for each piece of information.
- Be familiar with Advicenow's Better Information Handbook and use it as a learning resource.
Content
- What do Advicenow mean by 'Better Information'?
- Planning your project to create the information, bearing in mind time, money and resources available.
- How to prepare - clarifying objectives and outcomes, getting to know your target audience and understanding what they need.
- How to plan the material – including how to select a structure and presentation techniques that will help you achieve your aim and meet the needs of your audience.
- Producing the information – including how to create the right style and tone, decide what to leave in and what to take out, piloting your material, and the editorial role.
- Design - how to make information attractive to your audience and more effective.
- Wrap up - Action points, feedback and support going forward.
Lunch and refreshments will be provided.
Time: 10.00 – 17.00
We prefer to only have two people from any one department or organisation on the same course.
Available dates and venues
December 10th - 24 Stephenson Way, London NW1 2DP – near Euston Station
February 4th - 63 St Mary Axe, London EC3A 8AA - near Liverpool Street Station
April 29th - 63 St Mary Axe, London EC3A 8AA - near Liverpool Street Station
June 24th - 63 St Mary Axe, London EC3A 8AA - near Liverpool Street Station
We will be offering courses elsewhere in the UK. If you wish to request a location, please contact us info@advicenow.org.uk
Voluntary sector £120 + VAT
Government department, local authority, or private practice £175 + VAT.
